Latest and greatest release - has the 120Hz scan rate so you get less of the stuttering from film conversions. Fairly wide viewing angle w/ great coloration - not overly saturated with cartoonish tinting.
Lots of available adjustments, though works great out of the box.
Doesn't seem to pass 5.1 sound from cable input through the optical connection to Sony's HTIB BDV-IS1000, though most people will probably use a sat or cable box and send the audio from there.
Bravia Sync with the remote to other Sony boxes takes a bit of fiddling with to get the results you expect.
Beautiful modern TV that fits in traditional size furniture!

Well there was no review for this item so I figured I would right one. I recently started doing internet research since I wanted a new computer monitor and something to watch my Blu-rays on that was high definition. I wanted 1080P for maximum resolution and to make my Blu-rays look the best so the smallest you can get that in is 32' right now. Also right now there are only like 5 TV companies I think that have 32 with 1080P. After looking at them for a while I would say if you want the best it is this one I think it is the only one I found with 120hz refresh all the rest have 60hz. Also it had the second best contrast ratio but I think the Lg's was only 10000 above and all the others were way below. I was also looking at the Sharp AQUOS mainly because it says it has a gaming accelerator thing which it was still 60hz so I doubt that it would make up for it.
So in the end I went to best buy and bought one mainly because I wanted the 4 year best buy warranty since it is my first HDTV and so far everything seems to work great. It has a an advanced contrast adjuster which 2 times now has made the image darken during a movie for a a couple seconds but I probably just need to adjust the settings or shut it off. Also I have had heard people complain about the sound which I think is good when you put a movie on with the simulated surround sound on you have to turn the volume way up but it works nice.
Anyway this was my first review hope I did ok.

Buying a new LCD TV can be a nightmare with all the choices. We had a Sony XBR4 which died 2 months ago after only 20 months but luckily I remembered that Mastercard doubled the one year warranty and got a check back for $1,080 to buy a new set. At first, I was drawn to the amazing $1,300 Samsung LED with what seemed to be the clearest picture (the store had the Samsung LED on it's own Blue Ray player which was deceiving). Then I went to a big box retailer and looked at all the LCD (and LED) sets on the wall. The Sony XBR9 had the blackest blacks and the best picture by far! Then I did some research and found out that Sony sends out a free USB stick with updated programing for an even better picture. The picture now is downright amazing and golf on HD looks like you are right there. If I only had $400, I would go with the Vizio at Wallyworld. But at a $700 price point, the Sony XBR9 is a great deal. Keep in mind that LCD's will only last 5 to 7 years given that LCD is less durable than the old tube sets. So if anyone knows where to get a cheap extended warranty please let me know. If you get the set, please remember to call Sony and get the USB stick to upgrade the picture!