UPDATE: I had this TV a few weeks and was becoming disappointed with the picture quality (ghosting, pic not punchy)but found by adjusting the NR (Noise reduction- found in the menu under Picture Options - Digital NR) to High for a bad cable signal it significantly improved -so much that it is like a different TV ! WOW! Just a tip to help others. Also - if you get a Samsung DVD player with Anynet coordination be sure and turn on the BD Wise (on TV menu) and your movies will be great.


Original Review: Delivery: (Am emphasizing this because some reviewers had an issue with delivery) When I purchased the TV and checked out there was an option for Standard Delivery or Scheduled Delivery (for large and heavy items). I chose Scheduled and it was a snap. I picked my delivery date & time - it was 7 days later which I would expect. They called me that day to ask me if they could deliver the TV an hour early. The delivery person was aces. He set the TV up, put the batteries in the remote and even set up the channel scan and waited to see the picture come up and that all was working well. (And he even moved my old TV upstairs.) The only thing he could have done better was if he made the popcorn and got me a cold drink. I tipped him and rated him A+ - very nice man, also.

Now - the TV - the picture is great. I do love the non-glare screen as I have a lot of windows. The shiny frame practically disappears when you are watching it. To my relief the red hardly shows at all. The sound is good- the "Clear Voice" feature is excellent for my slight hearing loss. I have a sound system, but use the TV's sound. I am still learning about the advanced net features. A nice little thing is that on most TV's the idiot light (power on or off lt.) is on when you are watching it. I always taped this up as it was distracting. With this set the little red light is off when the set is on and shows when the set is off. I don't find the obscurity of the controls a problem, cause who doesn't use a remote?! There is a pleasant chiming sound for power on and off. A nice user friendly perk on the menu is that when you highlight an item it tells you at the bottom of the screen what that function does.

A problem solved for me: when Time Warner Cable updated their software my old TV (Panasonic and a nice TV) would not keep the screen aspect consistently. Every time I changed channels I would have to reset the aspect to fill the screen. But this Samsung LN40B630 is such an improvement - if you choose to set the screen size (eg. full screen) it maintains it even if you turn off the set and turn it back on. (That is the way it should be!) Now every channel fills up the screen. A nice bonus is the optional backlight in the remote. Even non-hd channels are much better than my other HD TV.

The pic is clear and bright. I use the Natural setting and tweaked it. For the lady with artifact problems - I had that too until I turned down the sharpness. Watching Nemo on the Dynamic setting was awesome...such beautiful colors. This set is hard to find sometimes. I had a nightmare with BestBuy...they told me they had when they didn't and kept my money until it cleared days later.

This is the 2nd HDTV I have purchased with Amazon and I am totally happy with them.

First of all, I researched TV's for about half a year before making my decision on this samsung. After looking at TV's countless times, I knew I decided on Samsung, and was looking in the 1k range. At first I was going to get a 60hz model, but after lookin at them side to side with this 120hz model, i couldn't not get this one. I jumped on it when it was on sale for $999 for 2 days, and got to pick it up on wed., july 8th. I've had it for a day now. I watched Quantum of Solace on blu-ray, and wow, this tv blew my mind. I've never seen a picture so crisp and clear, every scene was perfect, looked way better than when it was on display in the store. Some people complain about the 120hz automotion plus, but you just need to mess around with the settings a little bit and find the right fit for you. I love it, it looks great during action scenes, and makes the picture literally look 3D. Also, the sound really is pretty good for a flat panel, but i hope to eventually buy surround sound. Also, I played some PS3 and i could tell it looked better than on our older 1080i rear projection big screen, the color was much better and much more fluent. Also, it has many nice features. I haven't tried the infolink yet but it seems pretty cool, and it has tons of different settings to get your picture looking exactly the ways you want it with different presets like "standard, natural, dynamic, and movie". Also, this TV looks amazing even when it's not turned on with it's black panel and red TOC, it looks very expensive and stylish. If your looking to buy a new flat screen don't look anywhere but right here as this will not disappoint you in any way. Don't settle for anything less if you can shop around and find it for a great price like i did.

My old RCA 27" tube finally died, so it was time to enter into the world of HDTV's. After a ton of research and price hunting, I settled in on this 40" model for the full 1080, 120hZ experience (plus a smokin' deal from Amazon helped seal the deal).

First one arrived shattered, so that was a bit of a buzz kill. Fortunately the delivery includes set up & power up, so we immediately saw that the thing was destroyed. The delivery crew took it back with them and Amazon got another one out. The 2nd one arrived in perfect condition, and after getting DirecTV out to install the HD dish, I've been on HD for about a week now. I know this is not part of the product review, but Amazon's customer service was excellent in this matter.

All I can say is that the picture is more than I anticipated, having never owned an HDTV before. The clarity is unreal, the colors and images just pop off the screen.

Sports and movies are incredible to watch. I do see how some folks are a bit taken aback by how crisp movies appear (as if in 3d), and they have to get used to the look of cinema based stuff. It doesn't really bother me that much, as I know that's the byproduct of HD. It's crisp. It's clear. But I set the 120Hz option to standard, and I find that works well enough for my eyes. There are certain scenes in some movies that just look surreal, but not in a bad way (at least to me).

The amount of control that this TV gives you to adjust the picture is great -- you can stick with one of their built in "modes" (dynamic, standard, natural or movie) and then customize every aspect of the picture as much as you wish. I spent a couple of days just playing with the settings & calibrating. The dynamic mode is way too bright, and gives results that are just not natural. I've found that the "natural" mode works best for me, with additional adjustments in contrast & brightness to enhance the blacks as much as possible. The "standard" mode allows you to push the blacks even more deep, so I've been going back & forth between both that & "natural". If desired, you can adjust for gamma, white balance, flesh tones, so you can go pretty deep.

I do have to say that at this point, the 120Hz feature doesn't really appear to add that much. I did read in a number of reviews that it is not easy to discern the difference between 60 and 120Hz in most viewing situations. A fast millisecond response rate is where you want to be, and with this TV's 4ms response time, there's no issues. And for me, I don't mind having a little blur on fast moving scenes.

I have watched movies & sports on my dad's samsung 37" HDTV (LN37A450), which is a 60Hz model, and have to say that the picture looks just as incredible as on this 40". So if you're looking to save a couple hundred bucks, don't get too hung up on the 60Hz/120Hz issue. Go with the 60Hz, and you'll be plenty satisfied. But if you can get a deal for a 120Hz Samsung for under $1k, it's worth it. Always nice to have extra options, as long as you're not breaking the bank to do it. I just have not seen a major difference between the two. Having said that, I've not watched any blu-ray movies yet, but have watched a couple of HD movies from DirecTV. But most of the complaints about the 120Hz are with people who think it makes movies look weird -- so again, 60Hz won't kill you there. If you're a gamer, you may want to do some more research on it. I don't own an Xbox, Playstation or Wii, so I can't speak to that.

Many complain about the sound on this TV as well, but I found that with the surround turned on, the TV gives off a pretty decent output. I hooked up the stereo to the tv, so usually have the audio coming through the full stereo. But on it's own, the TV isn't too bad, especially for such a slim profile.

The touch of color is a really nice feature as well -- it does give the TV a very sophisticated look. I was concerned that the red may be distracting, but it's tastefully done and very subtle.

Overall, I don't regret purchasing this TV - I could've saved some $$$ by going with the B550 model and sticking with 60Hz, but for the price that Amazon had at the time($999), I felt that I'd just get the extra options.

For what it's worth, I believe that this TV is also an 'A' panel. I'm not even sure if there are 'S' panels being made anymore. If the last letter of the serial number is how this is determined, then I don't see 'S' panels on any of their models. But whatever type panel it has, it doesn't matter. It looks fantastic, and even more so after being adjusted/calibrated best to display in my living room. There is a review out there (hi Matt!!) that gave the tv one star because of this panel issue...but said little to nothing else on how the tv actually was performing. One of the complaints about 'A' panels was that the 'off angle' viewing was very poor. First of all, I don't know why you'd want to view these TV's from too severe of an "off angle" -- you want to be in front of it as much as possible -- maybe 45 degrees off...but I've also inspected it from severe angles (pushing 160-170 degrees) and the picture holds up just fine.

This model is fantastic. I still can't believe my eyes when watching some stuff...there was a show about the Grand Canyon on National Geographic channel this weekend. All I can say is, wow. Unbelievable. The epic Wimbledon final between Federer and Roddick was also fun to watch.

No regrets here at all. Great TV. Brilliant picture, with plenty of options to tweak to your preference.