I initially considered the Samsung 330 or Sony L4000,
but I saw this when I actually went to the store. The
Samsung lacked S-video input, and the Sony was a little
darker compared to the other two. The Sharp was also
more compact around the screen with the frames being
the skinniest of the three. This was also the cheapest,
and it had S-video.

I am extremely happy that I went with this TV. My BF
has a Samsung 40 inch i the living room, but we hardly
notice the difference in quality when we switch rooms.
The TV is very bright and can be used in room with lots
of sunlight. I recommend this to anybody shopping for a
32 inch!

This was on Special at another store this week for 399.00 . We had a 32 inch lcd Toshiba that did not have a coaxial cable. Which was fine except when cable went out.
The side by side comparison this set wins. The standard channels are great the hd channels are bright and vivid. The scrolling text for weather reports are easy to read.
The set up was a breeze. Everything was labeled very nicely in the back.
This set does have a shiny mat backing . But all in all very pleased with the set.
Oh the sound is nice for this set as well. Clear no rattles hisses or buzzes in the background.

I picked this up at best buy for $400 on a special. It's now back at $600. I hooked it up to my computer as a monitor, and it is fantastic. The resolution is decent, and for a mid-range HDTV with 720p, I doubt you will find a better deal out there. I run a DVI to HDMI cable from my computer to the TV and it works great. I've also played DVDs and streaming HD on the TV and both look fantastic. I wish I had enough money to purchase a 1080p TV with higher resolution, but for a HDTV on a budget, this is a great find.

There are other non-name brands out there that are basically Chinese pieces of crap, but there's no reason to buy something substandard when you can get one of these beauties. Stay away from something like "Dynex".

I'll bet this TV goes on sale again or gets a price drop.